Emerald Forest's 25 Year Anniversary
Emerald Forest's 25 Year Anniversary!
Emerald Forest® botanical Shampoo and Conditioner was introduced November 1992. A time when there were only 12 Whole Foods stores, gas was just over $1/gallon, the natural health food industry was fledgling, and many of us were not even born yet. Soon after its introduction, Emerald Forest’s products gained popularity and became available at grocery and health food stores across the U.S.
By 2001, Emerald Forest was becoming a favorite, highlighted by Emerald Forest Conditioner being chosen as one of the Best Conditioners in renowned beauty expert Rona Berg’s “Beauty, the new basics” book.
In 2009, Emerald Forest was acquired by Natural Tropix and relocated to San Diego. Keeping pace with industry and customer demands for cleaner, “better-for-you” products, Emerald Forest revised its formulations to meet or exceed Whole Foods premium body care standards, although they are not certified at this time. We source ingredients that are sustainably harvested, organic and fair trade, and our signature Sapayul oil, the ancient Mayan secret for beautiful hair. Our products are made without sulfates, gluten, parabens, PEGs and artificial fragrances. They are scented with essential oils and are vegan and cruelty free.
A portion of profits are donated to organizations active in rainforest preservation.
“Feel Good About Looking Great!”
25 years…it’s been quite a journey and we thank you all for your continued support of Emerald Forest!