Emerald Forest's 25 Year Anniversary
Emerald Forest's 25 Year Anniversary!
We introduced Emerald Forest® botanical Shampoo and Conditioner in November 1992. A time when there were only 12 Whole Foods stores, gas was just over $1/gallon, the natural health food industry was fledgling, and many of us were not even born yet. Soon after its introduction, Emerald Forest’s products gained popularity and became available at grocery and health food stores across the U.S.
By 2001, Emerald Forest was becoming a favorite, highlighted by Emerald Forest Conditioner being chosen as one of the Best Conditioners in renowned beauty expert Rona Berg’s “Beauty, the new basics” book.
In 2009, Emerald Forest was acquired by Natural Tropix, a family owned and operated business located in San Diego. Keeping pace with industry and customer demands for cleaner, “better-for-you” products, Emerald Forest revised its formulations to meet or exceed Whole Foods premium body care standards. Our products now use natural, organic and fair trade ingredients, including our signature Sapayul oil, the ancient Mayan secret for beautiful hair. Our products are made without sulfates, gluten, parabens, PEGs and artificial fragrances. They are some of the cleanest products on the market (no pun intended), made with select high quality ingredients, scented with essential oils and are vegan and cruelty free.
As we look to the future, Emerald Forest will continue to make high quality, environmentally responsible products, inspired by the rainforest, for all to enjoy. A portion of profits are donated to organizations active in rainforest preservation.
“Feel Good About Looking Great!”
25 years…it’s been quite a journey and we thank you all for your continued support of Emerald Forest!